AMBER LYON

Design Lead|Lake Hills Church

• Led creative direction and brand strategy for a mega church of 2,500+ members, shaping a cohesive, modern visual identity across all ministries
• Designed digital and live-event assets including social media graphics, email campaigns, and LED and digital presentations, plus web, print, and environmental pieces

Creative Director|Adao Global

• Partnered directly with Converse and Columbia brand teams to launch their inaugural global watch lines, overseeing product design, POS, packaging, and marketing materials while producing iconic designs that upheld each brand’s standards
• Built and launched Soleus Running, a global private-label running watch and technology brand, from brand identity through market launch
• Partnered with licensors and cross-functional design teams on product development, cost, factory communications, and brand approvals, keeping designs on-brand, on-budget, and production-ready

Creative Director, Marketing|Nike

• Partnered directly with Nike headquarters on product line offerings and marketing needs, translating HQ strategy into creative that served the brand’s global priorities
• Directed cross-functional teams to ensure every marketing asset met Nike brand standards, from concept through final delivery
• Adapted creative for diverse global markets, tailoring materials to regional audiences while keeping the brand consistent
• Drove global engagement and sales growth by aligning creative vision, timing, and technology across campaigns

Creative Director|Fossil Group, Inc.

• Directed design teams creating dynamic watch collections that generated successful sales for retail giants and specialty stores
• Led product line development, POS materials, packaging design, and creative direction for licensed and private label brands including Armani, Burberry, Michele, Disney, Barbie, Warner Bros., and Universal Studios
• Partnered with factories to develop unique materials and distinctive designs for production
• Designed small leather goods, apparel, and jewelry lines for the Fossil brand, ensuring each product aligned with brand aesthetics while meeting market demands

Owner & Creative Director|A Lyon Creates

Independent design studio delivering purposeful, engaging work across digital, print, and packaging for brands and businesses.

• Founded and run a full-service design studio, managing client relationships, budgets, and projects from concept through delivery
• Partnered with clients including Levi’s, Four Hands Home Furnishings, Seiko Marketing, Chicka-D Apparel, Proof Advertising, Fit Kid Planet, Firefly Watches, Lake Travis Youth Association, Design With Moxie, Dark Arrow Security, and more
• Adapt quickly to new industries and challenges, delivering brand-aligned work that is clear, purposeful, and built to resonate